 |
 |
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
|||||||||||
 We’re Now the Digital Agency with Zest
Trend research in the US by Forrester reflects a shift away from “interactive agencies” and “traditional advertising agencies” towards the digital agency model, which is expected to dominate the market within 10 years. "We see digital becoming the backbone of marketing and technology becoming so vital that everyone needs digital capabilities," said Sean Corcoran, an analyst at Forrester. "Everyone is coming from a different strength. Everyone is trying to add the other's capabilities."
From our perspective, it accurately reflects the range of services we provide, including graphic design, branding and online marketing – all of which are integrated seamlessly into the website design and development process. So you may notice that all our branding on the new building and our email signatures reflects the change – we are proud to be hairyLemon, the digital agency with zest. It’s been a huge month at the Lemon and we are looking forward now to maximising the benefits of our new work environment. Sue and Graham How Does Your Site Look on a Mobile?With the widespread popularity of the iPhone, Blackberry and other web-enabled mobile phones, ensuring your website is easy and fast to load through a mobile phone is becomingly increasingly important, particularly for businesses in sectors like tourism and retail. Customers for tourism products and services are frequently on the move or away from home, and retail customers are often looking for information like location details, phone numbers and pricing to do comparisons as they shop. Google Analytics is now showing stats for visitors to your site who are using mobile devices, which is worth having a look at to see how many potential customers are accessing (or trying to access) your site on their mobiles. So how do you optimise your existing site for mobile phone interfaces? One example is US based Cupertino Electric Inc who wanted a mobile version of their site. We created this using a Joomla component that is compatible with a number of different mobile browsers. The component uses a specific mobile template, which makes it easy to cut out unnecessary information from the main site.
Critical points for creating a mobile optimised site:
If you have a web enabled mobile, you might like to check out a few other popular sites that have been optimised for mobile browsers:
If you are interested in optimising your current site for mobile, please give your hairyLemon account manager a call to discuss the possibilities. Picture This – Our New HomeIn case you haven’t been in to see us in our new home at 123 Victoria St yet, we thought we would share a few highlights of the new office space – Palamino pony, Bar 431, Alcatraz and Mt Eden meeting rooms and the pinkness of Sue’s new office!
If you haven’t been in to visit yet, please feel free to drop in for a guided tour or a drink on a Friday from 4.30 onwards. Give your account manager a call and they will make sure you are well looked after. SEOers Hit SydneyA few members of thehairyLemon SEO team were lucky enough to go to Sydney for the Search Marketing Expo late last week. SMX is Australia’s #1 Search Marketing Event. There were some standout speakers from the SEO world including Marty Weintrub, Greg Boser, Todd Freisen, Gillian Muessig, Dennis Yu and Cindy Krum. Some of the topics they covered:
Is Your Company in the News?
Type in the chosen name of your newspaper, and your content and the site makes up the newspaper clipping for you, which you can then download as a jpeg image to add to your website, send around the office with your weekly news snippets or use anyway you like. Create your own news snippets. Welcome Tim Medcalf, Integrator
Like a surprising number of techno-pros, Tim has musical talents that include playing guitar for real, as well as rocking it out on Guitar Hero. His other passion is cars and although he insists he's not a boy racer, he is currently the proud owner of a Mitsubishi Lancer – you be the judge.
Profile: hairyLemon Technical TeamOur in-house tech team have been heroes for the company in the last six weeks, as they prepared our new premises for the big move. Re-cabling and setting up networks and the new server room to ensure a seamless transition when we shifted from Riccarton Road was a major project and kept the guys working some long hours. When they are not busy relocating the Lemons, the technicians, ably lead by Connon Daly are kept extremely busy with their client base, providing a range of networking and computer hardware and software services. Perhaps the most important service they offer is peace of mind to our clients – taking care of everything from new hardware requirements, through network set up and support, project management for office relocations or setups, installing up to date security for your systems and ongoing maintenance. The tech boys are the one hairyLemon division who are regularly called on to work outside of normal business hours and at locations all over New Zealand. If you would like to call on the services of our technical team, please contact Connon on 363 1873 To explore the possibility of shifting your site across to a Joomla Content Management System, or discussing a mobile version of your site, please phone +64 3 377 0031 or email your account manager today for a quote.
|
||||||||||||||||||||||||||||||||
 |
The market research we conducted towards the end of 2009 suggested that the best place for hairyLemon to position itself in the market is as a “digital agency”. We’ve made the change based partly on feedback from our US clients, where the term digital agency is now becoming widely used. 
Facebook Ad Tactics: 
Making the most of Universal and Local search: 
If you want to make it look like you get more news coverage than you really do, or you just want to have some fun with headlines and talking up your business, check out this website that makes it easy to create a fake newspaper clipping. 
Tim is the latest member of our rapidly expanding team. He has joined hairyLemon as our new junior front end developer, fresh from completing Natcoll’s web development course at the end of 2009.