blogs

keep up with the latest industry insights and updates from the hairyLemon studio

all blog posts with the tag digital marketing
person holding an envelope with an @ symbol on the letter
07 Apr 2018

Nurturing repeat donations using email marketing

Building a long-term relationship with your donors takes time and effort, but it is well worth it. If they have donated to your organisation once, they are likely to donate again. It is crucial to...

read more >
keyboard with one key showing the word donate and a heart
14 Mar 2018

Encouraging donations online - website tips and advice

Getting a donation online can be hard work. Having a basic “donate” button on your website is no longer enough to gather regular funds via your website. This blog will give you some ideas, tips...

read more >
hands holding hearts
07 Mar 2018

Growing and diversifying the pathway to giving

All NGO’s are different and operate in their own unique ways, so different income streams work better in different environments. Making sure you have a healthy mix of income sources will not only...

read more >
an illustration showing various methods of communication, including monitors, cameras, a cloud, letters, and a phone
28 Feb 2018

Digital communication for NGO's

Welcome to the first in a series of digital advice blogs for non-profits, charities or NGOs. We have started with a general overview, which will be followed by more in depth blogs that take you...

read more >
hairyLemon
12 Jan 2018

Are you in marketing planning mode?

It’s a new year, and you are likely to be in planning mode. If you’re working out marketing budgets for the year, have a quick read – this will give you insight into how businesses benefit from...

read more >
a desk showing hands of people working on laptops, holding phones, and inspecting documents
11 May 2017

Working on your business over winter

If your business tends to get a little quieter over the winter months, it can be a good time to do some housekeeping on your digital estate. There may be a worthwhile way you can be using your time...

read more >
hands holding a phone in front of buildings, with a diagram showing people engaging with content in different ways
01 Aug 2016

Does my business need a digital strategy?

The answer to this question is (like most business questions) – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using...

read more >
a laptop with shop graphics over the top, surrounded by images showing the sales process
16 Apr 2016

Customer engagement - moving beyond social

Over the last few years, the ‘holy grail’ of social media Return on Investment (ROI) has been engagement. Engagement is not about how many followers you have on your social media pages, but about...

read more >
a laptop surrounded by text, videos, and a magnifying glass
14 Aug 2012

What does content have to do with it?

As a digital agency that builds a lot of websites for our clients, one of the biggest barriers to getting a site completed and live is the content. This is mostly the written content, but also...

read more >