Aligning the brand with the business

As a smaller building firm in the very competitive Christchurch construction market, BT Builders needed a refreshed brand presence that aligned with the bespoke nature of their work.

BT Builders is a Christchurch based construction company offering a range of options that suit all budgets, from first homes and house and land packages through to larger, architecturally-designed houses.

the objective

Taking a fresh approach

Working with existing brand elements, hairyLemon revitalised the online and offline presence to more accurately reflect the personality of the company.

This was applied across the website, sign-writing on business vehicles, and printed brochures.

Modernizing the face of BT Builders

The logo was based on the current brand elements, and revitalised to create greater impact.

We used topical design elements to reflect the type of services offered by BT Builders.



Design Consultant Jeanette Tucker from BT Builders says the process of working with hairyLemon was very professional and the outcome was exactly what the company was looking for.

"We’ve received a number of positive comments around our new branding and website. As a local owner/operated business with a smaller marketing budget than some larger national building franchises, it is essential that we have a professional and user friendly website.

We are pleased that hairyLemon were able to deliver a website with a point of difference which met all of our requirements."