achieving business goals with digital tools
Equipment Lighting were looking to bring their new product online with a seamless and intuitive website. User experience was a top priority, as the customer base has a need for seamless online shopfronts, clear positioning, and easy access ability. The site should be as easy to use as the lighting is to install. Imagery was also important to emphasise the benefits of the product and the installation process.
Equipment Lighting approached hairyLemon to build their website integrating the eCommerce tool Shopify, and refresh their brand look and feel. With a customer base primarily online, an easy-to-use and functional website was vital for success, coupled with a modern, polished brand to emphasise their position in the market.
turning ideas into visual reality
After a series of workshops discussing the visual direction, our team got straight to work. With our expertise in UX/UI design, digital platform development, and marketing, our focus was on finding the best way to utilise digital technologies to achieve Equipment Lighting’s business goals.
We took a fresh approach to the UX/UI design of the project, creating a stylish design, and a premium and fresh experience for customers.
rolling out a refreshed look
We took a collaborative approach to conceptualise Equipment Lighting’s look and feel based on their internal values and their positioning in the market. The marketing strategy detailed goals and ideas on how Equipment Lighting can market their products with purpose and originality. We provided them with a fresh colour palette, giving the brand a premium, modernised feeling that is going to stand the test of time.
a new social media presence.
Our team crafted a digital marketing strategy to benefit Equipment Lighting in a niche market environment. The process started with multiple workshops and research to determine Equipment Lightings buyer personas and how they make decisions.
We also spent some time filming Equipment Lightings products at work, clipping this content to create social media reels to help grow Equipment Lighting’s social media presence - these reels have been performing at an excellent level, proving that great content and imagery always works wonders.
a new social media presence.
Our team crafted a digital marketing strategy to benefit Equipment Lighting in a niche market environment. The process started with multiple workshops and research to determine Equipment Lightings buyer personas and how they make decisions.
We also spent some time filming Equipment Lightings products at work, clipping this content to create social media reels to help grow Equipment Lighting’s social media presence - these reels have been performing at an excellent level, proving that great content and imagery always works wonders.
