creating a co-brand
The People Collective merges three exceptional Human Resource businesses, combining their strengths and specialised teams to offer comprehensive Human Resource solutions.
This integration enhances their ability to deliver innovative strategies, address complex challenges, and set new industry standards, creating a dynamic organisation capable of providing unparalleled Human Resource services.
planning ahead with a brand and marketing strategy
As designers, crafting a professional and innovative brand identity is paramount. In our latest project, we've meticulously curated a word-mark identity that speaks volumes about the brand's essence.
By harnessing the typeface Söhne Breit, crafted by Kris Sowersby of the esteemed Klim Type Foundry in New Zealand, we imbued the brand with a unique personality. The word-mark stands as a testament to their unwavering dedication to excellence, showcasing a bespoke typeface that effortlessly blends professionalism with innovation.
locking in a new brand
Opting for a lowercase wide sans serif typeface, we've consciously cultivated a welcoming and contemporary ambiance. This deliberate choice fosters a sense of approachability while remaining firmly rooted in modern design principles.
To further amplify the brand's message of boldness and confidence, we've elevated the font weight of the logo. This strategic decision not only enhances visibility but also strengthens the brand's identity as pioneers and innovators in their field.
the end result
Bringing the new look to life, The People Collective combines over 50 years of experience, extensive networks, and cutting-edge technology. As a powerhouse in the industry, they are a formidable force that sets new standards, delivering unmatched expertise and experience. Our design ethos centers on merging professionalism with innovation, ensuring that every aspect of the brand's identity aligns with its unique vision and values.
The People Collective have rolled out this exciting new brand across a full portfolio, including website, key print material such as business cards and proposals, and event support collateral including pull up banners and merchandise.
